Cloud Humans vs Hubspot
Updated on: January 29, 2026 • By: Bruno Cecatto • Reading time: 6 min
Quick answer
If you use HubSpot as your CRM and your support mainly happens on WhatsApp, don’t try to force HubSpot to become a helpdesk.
In most cases, the best decision is to keep HubSpot for CRM, marketing, and sales and use Cloud Humans for support, messaging, and AI, integrated with your data.
You can even use Cloud Humans’ AI inside HubSpot’s Service Hub.
It works and can be a good way to run a quick test. It’s worth emphasizing that you give up using a native WhatsApp helpdesk, which is cheaper, more user-friendly for support, and an operation designed for fast messaging.
To the point
If your goal is to scale support on WhatsApp → use Cloud Humans as the helpdesk and integrate it with HubSpot.
If you want to keep everything inside HubSpot → you can use Cloud Humans’ AI there, knowing you lose the ideal support experience.
If you’re stuck because of dollar-based costs, licenses, and modules → start with an operation in reais, with no license obligation.
If the biggest risk is depending on expensive consultants to make HubSpot work well → use Cloud Humans, which is a solution that already includes that in the setup.
If you need results within 30 days → run a pilot with just ClaudIA in Service Hub (if you don’t change any tools).
If you want close, fast support → use Cloud Humans, which is a solution with a team in Brazil and a direct Slack channel.
Common mistake: trying to solve WhatsApp “inside” HubSpot. How to avoid: separate CRM from support. Native WhatsApp solutions are expensive and limited, and the brokers they suggest do not have an AI solution for support.
Recommended next step: run a free diagnosis with your real conversations. Find out the potential for automation for free with Cloud Humans without having to commit to the solution.
Decision in 30 seconds
Mark what is true. If 3 or more are checked, consider using HubSpot only as a CRM and taking customer service and sales to Cloud Humans.
Criterion | Yes | Why this matters | What to do when it’s “Yes” |
Main support channel is WhatsApp | [ ] | HubSpot wasn't built for messaging | Use Cloud Humans as a helpdesk |
Agents spend the day handling support in HubSpot | [ ] | Poor UX for support | Move support out of HubSpot |
Uses parallel integrations for WhatsApp | [ ] | Operational fragility | Centralize in Cloud Humans |
Needs to hire consultants to operate HubSpot | [ ] | Structural complexity | Use the setup included with Cloud Humans |
Does the team copy and paste many responses? | [ ] | Mechanical work | Automate Tier 1 with ClaudIA |
Is fast, hands-on support important? | [ ] | HubSpot is global and impersonal | Cloud Humans support in Slack |
What does it mean to separate CRM from customer support?
It is to keep HubSpot as the commercial brain and use Cloud Humans as the operational brain of service. The tools can work 100% integrated. Cloud Humans can receive data from HubSpot about contacts, leads, opportunities, accounts, and much more. In addition, it is possible to create triggers and flows in HubSpot that trigger Cloud Chat to send bulk messages to your contacts. The opposite is also true: conversation data (from AI and humans) in Cloud Chat can be updated in properties of HubSpot.
In practice, service takes place in Cloud Humans, using all HubSpot data in real time.
Important:
There is native integration that allows using Cloud Humans' AI within the Service Hub.
It works well for those who want to remain 100% on HubSpot.
But you lose:
Helpdesk designed for WhatsApp
Service usability
Advanced messaging features
When this makes sense and when it doesn’t
It makes sense when:
WhatsApp is a critical channel
You don't want to depend on external consultants to operate the tool well
You want close support in Brazil
It doesn't make sense when:
The channel is only email
You want to keep absolutely everything inside HubSpot, even if it means sacrificing efficiency
How to do it the right way
Although Cloud Humans has a complete solution, the biggest advantage is using AI as a Level 1 attendant in sales and support. It is possible to conduct a small and quick test before making a big change:
Objective: in 30 days, have AI solving part of the service on WhatsApp.
Define the expected outcome
Example: 40–60% of N1 contacts resolved by AI (Cloud Humans can help you conduct a free diagnosis to know your maximum automation potential)Choose a small scope
Just one channel using main Contents/FAQs (Cloud Humans helps you with the entire setup)Create simple quality rules
Run a short pilot
Measure, adjust, and decide to expand or not
Sources to support
WhatsApp is currently the main customer service channel in Brazil and requires its own tools.
Companies that use CRM as helpdesk lose efficiency
Messaging requires its own usability
AI works better when it is integrated into the service flow
Reference: Meta Business Messaging Report (2025)
CTA
Do you want to find out how much of your service can be automated?
FAQ
Do I need to remove HubSpot?
No.
Can I use Cloud Humans' AI inside HubSpot?
Yes, but you lose part of the ideal experience.Does Cloud Humans integrate in real time?
Yes.Do I need to hire consulting?
No. It's included in the setup.Is the contract long?
No. Much more flexible than HubSpot.Is support in Brazil?
Yes, including via private Slack.Does it only work for WhatsApp?
WhatsApp, email, chat, and more.
Does it take months to go live?The average is 21 days for a complete setup.
Find other content
Cloud Humans vs building in-house (Build or buy?)
Cloud Humans vs Octadesk
